Planning Institute of Australia (PIA) is the national body representing Australia’s planning professionals. Through education, communication and professional development, it is the pivotal organisation serving and guiding thousands of planning professionals in their role of creating better communities. Their previous website was facing a huge problem, it had too much content trying to serve too many different audiences.
PIA required a full website redevelopment, however they needed to continue to use their current CMS as it is integral to many business processes. PIA initially engaged Butterfly to conduct user research and a full user experience review of their site and integrated systems. They were so impressed with the work that we continued the collaborative relationship to design essential process flows and the user interface for the new website, redefining and developing it to become industry-leading and to inspire growth in the planning community.
Butterfly’s research activities resulted in a number of key insights and core considerations for PIA’s team. These were implemented to provide an elevated user experience, from searching for the right educational event to tracking CPD points within the membership portal and a streamlined step-by-step membership wizard that helped potential new members navigate the tricky membership levels.
One of the key insights and solutions was creating a content structure so that each page could be personalised for the user, either by location or based on their login preferences. As a result, state branches can deliver state-based messages to their audiences without worrying about creating noise for their users.
- Conducting qualitative and quantitative discovery research to identify who uses the site, their intentions when using it, the primary tasks they’re trying to complete and the content they’re trying to find.
- Creating a revised new IA that we tested and validated through card sorting and tree testing.
- Delivering an online membership wizard that helps potential new members navigate the complex membership levels.
- A contemporary user interface that builds on the limited brand guidelines