Butterfly's Privacy Policy

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Last updated: April 2026 Butterfly Internet Pty Ltd (“Butterfly”, “we”, “us”, “our”) is committed to protecting your privacy and handling personal information in an open and transparent way. This Privacy Policy explains how we collect, use, disclose, and protect personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What personal information we collect

We may collect personal information that is reasonably necessary for our business activities, including:
  • Contact details (name, email address, phone number)
  • Business information (company name, role, project details)
  • Website and technical data (IP address, browser type, device information)
  • Information provided through forms, emails, or client engagements
  • Information we receive from our clients when providing services
We do not intentionally collect sensitive information. If such information is provided, it will be handled in accordance with applicable laws.

2. How we collect personal information

We collect personal information in a variety of ways, including:
  • Directly from you (via forms, email, phone, or meetings)
  • Through our website and digital tools
  • From third parties, including our clients and service providers
  • Automatically via cookies and analytics tools

3. Cookies and tracking technologies

We use cookies and similar technologies to:
  • Improve website functionality and performance
  • Analyse website usage (e.g. Google Analytics)
  • Support marketing and advertising activities
You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

4. Why we collect and use personal information

We collect and use personal information for purposes including:
  • Providing our services (including website development, hosting, and support)
  • Communicating with clients and users
  • Managing client relationships and projects
  • Improving our services and website
  • Marketing and business development (where permitted)
  • Complying with legal obligations
We will only use personal information for purposes that are reasonably expected or otherwise permitted by law.

5. Disclosure of personal information

We may disclose personal information to:
  • Our team members (employees and contractors)
  • Our Philippines-based team members who assist in delivering services
  • Hosting providers and infrastructure partners
  • Software providers (e.g. CRM, analytics, project management tools)
  • Professional advisers (e.g. legal, accounting)
  • Regulatory authorities where required by law
We take reasonable steps to ensure that third parties handle personal information appropriately.

6. Overseas disclosure

Personal information may be disclosed to recipients located outside Australia, including:
  • The Philippines (our team members)
  • Singapore
  • The United States
These disclosures occur in connection with hosting, infrastructure, and service delivery. Where we disclose personal information overseas, we take reasonable steps to ensure that recipients do not breach the Australian Privacy Principles.

7. Data hosting and client data

As a digital agency, Butterfly may host and manage client systems and data.
  • Client data may be stored in Australia, Singapore, Europe and/or the United States
  • In many cases, Butterfly acts as a service provider on behalf of clients
  • Clients remain responsible for determining how personal information is collected and used on their systems
We process client data in accordance with our agreements and applicable laws.

8. Data security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These steps include:
  • Secure hosting environments
  • Access controls and authentication measures
  • Use of reputable cloud service providers
  • Staff and contractor confidentiality obligations
No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Data retention

We retain personal information only for as long as necessary to:
  • Fulfil the purposes outlined in this policy
  • Comply with legal and regulatory obligations
  • Resolve disputes and enforce agreements
When personal information is no longer required, we take reasonable steps to destroy or de-identify it.

10. Access and correction

You may request access to the personal information we hold about you and request corrections if it is inaccurate, out-of-date, incomplete, or misleading. To make a request, please contact us using the details below. We will respond within a reasonable timeframe.

11. Marketing communications

We may send you marketing communications where permitted by law. You can opt out at any time by:
  • Clicking the unsubscribe link in emails
  • Contacting us directly

12. Data breaches

If we experience a data breach that is likely to result in serious harm, we will comply with our obligations under the Notifiable Data Breaches scheme, including notifying affected individuals and the Office of the Australian Information Commissioner ( where required.

13. Complaints

If you have a complaint about how we handle personal information, please contact us using the details below. We will:
  • Acknowledge your complaint promptly
  • Investigate the issue
  • Respond within a reasonable timeframe
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner : www.oaic.gov.au

14. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, and the “Last updated” date will be revised accordingly.

15. Contact us

If you have any questions, requests, or complaints, please contact: Butterfly Pty Ltd Email us from our contact form This policy is intended to provide a clear and transparent overview of how Butterfly handles personal information.