Revolutionise your business: Custom mobile app development services

18 MIN

When designing an app, it’s crucial to focus on the user experience, functionality, and visual design. The app should be easy to use, offer value to users, and have a clear purpose. User testing is necessary to gather feedback and refine the app’s design. The app should also be reliable with minimal bugs and have a consistent visual design that is both visually appealing and consistent with the brand’s identity. By prioritising these design factors, an app can be created that is both functional and enjoyable to use, leading to increased user satisfaction and engagement.

Enhance Your Mobile Presence with Our Tailored Mobile App Development Service

In today’s mobile-driven world, a user-friendly and functional mobile app is crucial for businesses to engage customers and stay competitive. Our mobile app development service provides a tailored solution that delivers a seamless user experience, from concept to launch. Let us help you establish a strong mobile presence that enhances your brand and drives results.

Mobile app development

Planning and workshopping through a discovery

Planning and workshopping an app design before starting development is essential for several reasons. Firstly, it helps to ensure that the app’s design meets the needs and expectations of its intended audience. Workshopping allows designers and developers to gather feedback from stakeholders and end-users, enabling them to identify potential issues and refine the app’s design to better meet user needs. This feedback can also help to prevent costly mistakes and rework down the line.

Secondly, planning and workshopping can help to save time and resources. By identifying potential issues early on in the design process, designers can make necessary adjustments before development begins, saving time and preventing costly changes further down the line. Workshopping can also help to ensure that the app’s design is aligned with business goals and objectives, helping to improve its overall effectiveness and return on investment.

At Butterfly, we believe that workshopping can help to improve collaboration and communication among all stakeholders. By involving internal and external stakeholders as well as end-users in the design process, our designers can ensure that everyone has a clear understanding of the app’s goals and objectives, helping to prevent misunderstandings and miscommunication.


Creating a prototype before building an app is crucial because it helps our designers and key stakeholders identify potential issues and areas for improvement, which can save time and resources. A prototype also allows for accurate estimations of time and cost and enables user testing and feedback to ensure that the app meets user needs and expectations. Additionally, a prototype can help to facilitate communication and collaboration among team members, providing a common point of reference and improving the efficiency and effectiveness of the development process. By creating a prototype, our designers and developers can ensure that the app’s design and functionality are well-understood and that it meets the goals of its intended audience.

flat illustration, mobile app size, black and white layout, step by step, forms, mobile navigation, prototype

Consider the user experience

Prioritising the user experience before building an app can have significant benefits for the app’s success. Designing an app with the user experience in mind can improve usability, reduce user errors, and increase user satisfaction and engagement. It can also lead to positive word-of-mouth recommendations, improved brand reputation, and increased customer loyalty. Therefore, it’s crucial to understand the needs and expectations of the app’s intended audience and design an app that is intuitive, easy to use, and meets their needs.

Our team of UI/UX designers and software engineers will constantly consider the user experience during the design and development process. We can then create an app with a clean and simple interface that allows users to find what they need quickly and easily, reducing frustration and increasing user satisfaction. Users are more likely to return to an app that provides a positive experience and recommend it to others, which can have a positive impact on the app’s success and the business as a whole. Therefore, prioritising the user experience is essential for creating an app that meets the needs of its intended audience and achieving its intended goals.

Android, iOS or Hybrid mobile app development?

It is essential to consider iOS, Android, or a hybrid when developing a mobile app for several reasons.

Each platform has unique features and requirements, and developing an app that is optimised for one platform does not necessarily mean it will work well on another. By considering the platform before development begins, designers and developers can ensure that the app’s features and user interface are tailored to the specific platform, providing the best possible user experience.

Choosing the right platform can help to increase the app’s reach and potential audience. Android and iOS are the two dominant mobile platforms, and developing an app for both platforms can help to reach a broader audience. A hybrid app that can run on both platforms can also provide similar benefits, but it requires a different development approach.

Choosing the right platform can impact the development process and the resources required. Developing an app for both iOS and Android requires additional development effort and resources, which can impact the overall cost and timeline of the project. However, a hybrid app can reduce development time and resources, as it requires a single codebase that can be used across both platforms.

During the discovery we will consider which platform(s) are right for your app. Each platform has unique features and requirements, and optimising the app for the specific platform can help to provide the best possible user experience. Additionally, choosing the right platform can increase the app’s reach and audience, impact the development process, and require different levels of resources. Therefore, it is essential to carefully consider the platform before development begins to ensure the app’s success.

Why Choose Butterfly

Expertise in iOS and Android Development

At Butterfly, we offer mobile app development services for both iOS and Android platforms. Our team of experienced developers can help you create high-quality mobile apps that are optimised for performance, speed, and user experience. We use the latest mobile app development technologies and follow industry-standard development practices to ensure that your app meets the highest standards of quality.

Mobile App Prototyping

Prototyping services to help our clients visualise their ideas and concepts for their website or mobile app. We use interactive wireframes and clickable prototypes to demonstrate the functionality and user experience of the website or app. This helps our clients to better understand their project requirements and make informed decisions before starting the development process.

Planning and Workshopping through Discovery

Collaborative discovery workshops to help our clients better understand their needs and goals for their website or mobile app. These workshops are designed to facilitate a deep dive into the client's business, brand, and target audience, and to identify key features and functionalities that will make the website or app a success.

Butterfly has extensive experience creating mobile apps for both iOS and Android Talk to one of our digital specialists to find out how we can help you get started

Frequently asked questions on app development

To start developing an app, you will typically need to define your goals and objectives, conduct market research to identify user needs and preferences, and create a detailed project plan. You will also need to choose a platform and technology stack, create wireframes and mockups of your app, and hire a team of experienced app developers to bring your vision to life.

App development typically requires a team of skilled professionals with expertise in various areas, including project management, software engineering, UX/UI design, quality assurance, and marketing. In addition, app development requires specialised tools and technologies, such as programming languages, development frameworks, and testing tools.

Developing an app can be challenging, particularly for those without experience in software development. It requires a thorough understanding of the mobile landscape, a deep knowledge of programming languages and development frameworks, and strong problem-solving and analytical skills. However, with the right tools, resources, and support, anyone can learn how to make an app.

There are a variety of online tools and platforms that allow users to build simple apps for free or at a low cost. However, building a high-quality, feature-rich app typically requires a significant investment in time, resources, and expertise.

Yes, it is possible to create an app without knowing how to code using various no-code and low-code platforms. These platforms offer a range of pre-built templates and drag-and-drop tools that allow users to create basic apps without needing to write code. However, advanced functionality and customization typically require coding expertise.

Several factors can contribute to the cost of developing an app, including the complexity of the app, the features and functionality included, the platform it’s built for, and the experience of the development team. Advanced features such as real-time data processing, artificial intelligence, and machine learning can significantly increase the cost of an app. Additionally, high-quality user experience design, rigorous testing and quality assurance, and ongoing maintenance and updates can also contribute to the overall cost of app development.