Drive business success with custom platform development.

17 MIN

What is custom platform development?

Custom application development refers to the process of creating software applications that are tailored to meet specific business requirements. These applications are built from scratch and are designed to meet the unique needs of a particular organisation. Custom applications can help businesses automate their processes, streamline their workflows, and improve their productivity.

APIs Integrations

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Development best practices

Adhering to development best practices ensures a reliable, scalable, and secure product. It helps avoid costly errors, accelerates development, and makes future maintenance easier. Our development team stays up to date with the latest industry trends and coding standards to create a product that meets your business needs and exceeds your expectations. Let us help you develop a high-quality product that drives success.

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Custom application development involves a thorough understanding of the business requirements and the development of a comprehensive plan to meet those requirements. The process typically involves several stages, including requirements gathering, design, development, testing, and deployment. Each stage is critical to the success of the project and requires close collaboration between the development team and the business stakeholders.

Our custom application development offers several advantages over off-the-shelf solutions. Custom applications are designed specifically for a particular organisation’s needs and can be tailored to meet their unique requirements. They also offer more control over the development process, allowing businesses to implement features and functionality that are not available in off-the-shelf solutions. Additionally, custom applications can be more secure than off-the-shelf solutions, as they are designed with specific security requirements in mind. If you’re looking to gain a competitive edge in your industry we can help create a custom application that can improve your website’s functionality and user experience but also improve businesses operations.

APIs integrations

API integration refers to the process of connecting two or more software applications through an API (Application Programming Interface). An API is a set of protocols, routines, and tools that allow different software applications to communicate with each other. By integrating different APIs, businesses can create new, innovative applications that can automate their processes and improve their efficiency.

API integrations can be beneficial in several ways. First, they can help businesses automate their workflows by connecting different software applications and eliminating the need for manual data entry. For example, an e-commerce business can integrate its online store with its inventory management system to automatically update stock levels when products are sold.

With API integrations we can improve data accuracy and reduce errors. By automating data entry and eliminating the need for manual data transfer between different software applications, businesses can reduce the risk of human error and improve the accuracy of their data.

API integrations can also help businesses gain insights into their data by allowing them to combine data from different sources. For example, a marketing team can integrate its CRM system with its email marketing software to create targeted email campaigns based on customer behaviour data.

API integrations can help businesses save time and money by streamlining their processes and reducing manual labour. By automating repetitive tasks and eliminating the need for manual data entry, businesses can improve their efficiency and productivity.

At Butterfly we have extensive experience integrating with a myriad of APIs including:
CRMs – user authentication, content, sales transactions (Salesforce, MS Dynamics)
ERP – product details
Accounting platforms (Xero)
Email platforms (Mailchimp, Campaign Monitor, EzyMsg)
Payment gateway (Stripe, eWay, all major banks)
Middleware (Mulesoft and Zapier)
Donations platform (Blackbaud)

Benefits of custom application development

hand drawn diagram of multiple API integration

Custom application development provides multiple benefits to businesses, including tailored solutions that increase productivity and efficiency by automating tasks and reducing errors. Scalability is another advantage, allowing businesses to expand without software limitations. Custom applications also provide a competitive edge by offering unique features and seamless integration with other software applications.

Businesses can benefit from custom application development by working with a reputable development team and assessing their needs and goals beforehand. Custom applications can help businesses innovate and bring new products and services to the market quickly, increasing their chances of success.

Risks to consider with custom application development

Custom application development can provide significant benefits to businesses, but it also comes with risks such as cost overruns, technical issues, and the application not meeting the business’s needs. To mitigate these risks, businesses should assess their needs and work with a reputable development team that can provide ongoing support and conduct thorough testing.

Cost overruns can occur due to extensive customization or unexpected issues during development, and technical issues and bugs impact the application’s performance and user experience. Additionally, there is a risk that the custom application may not meet the business’s needs, leading to wasted resources and the need to start the development process again. To ensure success, businesses should carefully consider their goals, work with experienced developers, and conduct thorough testing throughout the development process.

To mitigate risks in custom application development, we carefully assess your business needs, conduct thorough testing and quality assurance, and provide ongoing support after deployment.

Butterfly has over 10 years experience building custom applications. Talk to one of our digital specialists to find out how we can help you with your custom application.

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Expertise in API Integrations

At Butterfly, we boast extensive experience and expertise in seamlessly integrating Application Programming Interfaces (APIs) to significantly enhance the functionality and versatility of websites. Capable of integrating a diverse range of APIs, including payment gateways, social media platforms, and various third-party services, we can enrich your website by adding a plethora of additional features and functionalities that cater to the specific needs of your user base.

Development Best Practices

Our team of experienced developers follow industry-standard development best practices to ensure that your website is built with high-quality, clean code. We use agile development methodologies to ensure that our projects are delivered on time and within budget. We also perform extensive testing and quality assurance to ensure that your website is optimised for performance, speed, and user experience.

Security Hosting

We understand the importance of website security and hosting. That's why we offer secure hosting solutions to ensure that your website is hosted on secure servers and protected against potential threats. We also provide regular backups and updates to ensure that your website is always up-to-date and secure. With Butterfly, you can be confident that your website is safe and secure.

Frequently Asked Questions on custom application development

Custom application development is the process of designing and building software applications specifically tailored to meet the unique needs of a business or organisation. These applications are developed from scratch and can provide a range of functionalities that meet the specific requirements of the client.

The timeline for custom application development varies depending on the complexity of the project and the client’s specific needs. Some projects can take a few weeks, while others can take several months or even years to complete.

The cost of custom application development varies depending on the size and complexity of the project. Factors that can affect the cost include the number of features required, the level of customization needed, and the technology used. It’s important to get a quote from a reputable custom application development company to get an accurate estimate.

The programming languages used in custom application development depend on the specific requirements of the project. Popular programming languages include PHP, Python, Ruby on Rails, and Java, among others.

Custom application development offers several benefits, including increased efficiency and productivity, better data security, and improved user experience. Custom applications can be tailored to the specific needs of a business, making them more effective than off-the-shelf software solutions. Additionally, custom applications can be easily integrated with existing systems and can be updated and modified as needed.