The Energy & Water Ombudsman NSW (EWON) is a government-approved resolution scheme for New South Wales that investigates and resolves complaints in NSW. They are committed to improving customer service in the energy and water industries.
Almost 20 years after its last branding, EWON’s blue logo no longer represented the company’s personality or attributes. It was important for EWON’s fresh look to convey the spirit of their brand without using physical images or icons.
Our brief was to design a visual identity that embodies the essence of EWON’s brand promise: “Progressive, independent, dispute resolution.”
Every visual identity project begins with a discovery workshop. It was at this workshop that we developed our ideas, which soon flooded the page, each design attempting to convey the unique features of the organisation: approachable, informative, ethical, effective and progressive. EWON’s attributes included dispute resolution, outreach and public awareness, and influence on policy. We uncovered their ‘brand essence’.
- A progressive brand personality built on approachability and not bureaucracy
- Integration of history and culture through Indigenous-inspired design
- A brand toolkit to ensure consistency across all brand materials