- We aim to help clients grow and transform their business; suggesting new ways to engage with technology to improve the customer experience and their ROI
- We actively support client transformation, working as technology partners to provide support and mentorship through new ideas and ways of thinking
- Provide a collaborative work environment that allows everyone to fail forward, the opportunity to challenge themselves, learn and grow, and incorporate learning into future projects and initiatives for themselves and other teams.
The new visual identity needed to encompass our passion for growth and transformation whilst also alluding to continuous improvement. It needed to be forward-thinking and impactful whilst subtle enough to allow Butterfly’s portfolio to do the heavy lifting.
Referencing the 1960s was essential for the team, since this was the era when technology was transforming our perception of the world. Our goal was to create a visual identity and brand that represented Butterfly’s unique approach, reflected our future growth goals, and would endure the test of time.
As a company, our goal is to transform, so we need to make sure we do exactly what we say.
The act of being your own client is tricky, you are either too close and invested or not enough, so we split this project into two teams, one delivery and one client, and established meeting rituals and clear outcomes from the start.
Prioritising and understanding our need for client work vs setting aside time for a large project of this size was key to our success. As a result, the project lead worked closely with the traffic manager and sales team to plan a consistent amount of time to work on this project by assessing the pipeline as well as client work in the studio. Further, the establishment of regular catch-ups and progress meetings was essential to getting things back on track when things changed–as they do!
An identity drawing inspiration from the past, that embodies the spirit of the 1950s and 1960s. At the time, man was about to walk on the moon, and there was great enthusiasm for the future and what we can achieve when we use our knowledge and technology. That’s what we stand for at Butterfly, we have learned from the past to help you transform the future, and that’s what our new branding represents.