the team.

As a company, we strive to create a great work environment that promotes continuous improvement and strives to change the world through its work. Our goal is to create a safe space where our employees can flourish, learn, grow, and honour their uniqueness.

Staff Photo Caitlin Smooker

Caitlin Smooker

Design Lead + Traffic Manager

Caitlin is responsible for the quality and output of both the user experience and visual design at Butterfly. Her mission is to elevate the experience of clients and their users through functional and beautiful design. Her goal is to provide a human-centered experience through creative and innovative solutions. Caitlin believes delivering great design is about more than creative ability; it is about creating a design that is relevant in its context.