Benefits of outsourcing web development

With the rise of the internet, businesses find it more important than ever to have an online presence. The problem is that it can be challenging for companies with limited resources to create a website that attracts customers and converts them into sales. Outsourcing web development can help solve this problem by providing your business with access to experts who can design, code and test your site at a fraction of the development cost it would take you to do this work in-house.

Let’s explore the benefits of outsourcing web development and how it can help businesses save time, reduce costs, and get the quality they need.

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What is Web Development Outsourcing?

Web development outsourcing refers to delegating certain aspects of website development to external professionals or firms, including design, coding, and maintenance. This approach encompasses various outsourcing options, including collaborating with freelance developers, partnering with web development agencies, or engaging offshore companies specialising in web development services.


Why Companies Outsource

Type of Hosting

Businesses outsource various tasks for several benefits, including saving budgets, enhanced productivity, higher quality, access to ideas, and flexibility. Outsourcing web development companies allows business owners to concentrate on their core skills while leaving other non-core tasks in the hands of knowledgeable outside contractors. By doing this, businesses can save money on expenses like recruiting and training new personnel, buying equipment, and upkeep of infrastructure.

Moreover, outsourcing can boost productivity by improving workflows, streamlining processes, and minimising administrative duties. Additionally, it enables companies to obtain specialised talents, such as superior technical abilities, specialist knowledge, or industry-specific experience, that would not be accessed internally. This can lead to better quality outcomes and increased innovation.

Benefits of Outsourcing Web Development

Developing a website is essential to creating a digital identity for companies. And there are several advantages to outsourcing website development, from price reductions to getting access to the pool of talent. This will help organisations to achieve their website development goals more effectively and quickly.

  • Reduce development cost: Outsourcing web development can be cost-effective compared to hiring and training in-house staff.
  • Access to expertise: External developers or firms have specialised knowledge, skills, and experience that may need to be available in-house, leading to better quality outcomes.
  • Increased efficiency: Outsourcing can simplify processes, optimise workflows, and reduce administrative tasks, increasing productivity and efficiency.
  • Improved quality: Outsourcing experienced developers can lead to better product quality outcomes
  • Flexibility: Hiring a team of developers allows companies to scale their business operations quickly in response to changes in demand without hiring and training new staff.
  • Saves time: Outsourcing partners for web development frees up time for businesses to focus on their core competencies and achieve their business goals.

Access to hosting and support services: Outsourcing can include hosting and support services, ensuring that websites remain up and running smoothly.


How to Outsource Website Development

Time to First Byte (TTFB)

Outsourcing website development can be a complex process that requires careful planning and execution. It involves several steps that businesses should follow to ensure a successful partnership with external professionals or firms.

Understand the Project

Define the project's scope, objectives, budget, and timeline. Once the scope is defined, businesses can search for suitable external professionals or firms to handle the project.

Choose the Outsourcing Method

One option is to work with a web development agency that has a team of professional software developer with diverse skills and expertise. Another option is hiring freelance web developers or engaging offshore companies specialising in web development services.

While engaging freelancers and offshore companies for web development may seem attractive, it can introduce communication barriers, cultural differences, and quality issues. Working with a local web development agency or freelance developers may offer better communication and control over the project. Ultimately, the choice of provider should be based on specific project requirements.The choice of provider depends on the project requirements.

Know Your Developers

The next step is to evaluate potential providers based on their portfolio, experience, references, and pricing. It's important to communicate project requirements clearly and ensure that the provider understands the project objectives well. Once the provider is selected, it's crucial to establish clear communication channels, set milestones, and define the project deliverables.

Monitor the Progress

During the project execution phase, it's essential to monitor progress, provide feedback, and ensure that the project stays within budget and timeline. It's also important to test the website thoroughly to ensure that it's functional, secure, and optimised for search engines.

Factors Affecting the Cost of Outsourcing

First Input Delay (FID)

Businesses should carefully consider these factors when assessing possible outsourcing partners since they can impact the cost of outsourcing. Some essential elements that can impact outsourcing costs are:

Project Complexity

The difficulty of the project affects the cost of outsourcing; as more complex projects become, they may require more specialised skills, expertise, and resources.

Project Size

Larger projects may require more time, effort, and resources to complete.

Project Timeline

A shorter timeline requires more attention and several developers, thus resulting in a higher rate.

Geographic Location

The geographic location of the outsourcing partner can impact the cost of outsourcing, as labour costs and other expenses may vary by region.

Experience and Expertise

Experienced and specialised professionals may require higher fees than startups or freelance developers.

Communication and Language

The level of communication and language proficiency required for the project can impact the cost of outsourcing, as more complex projects may require higher communication and language proficiency.

Tools and Technology

Advanced tools and technology may require more specialised skills, resulting in higher costs.

Developer Options

Hiring teams of developers or agencies is more costly than getting a freelance developer for the project

How to Choose the Best Web Development Agency

When looking for the best web development agency, it can be challenging to choose one because there are so many considerations to make. The first step is to assess your company’s needs and specify the project’s requirements, including its scope, schedule, budget, and objectives. After you are sure of what you require, you may begin looking into potential agencies and comparing them according to various factors, such as experience, knowledge, portfolio, reputation, and pricing.

One factor to consider is whether the agency offers offshoring services, which can help reduce costs and increase access to specialised expertise. Offshoring services involve working with an agency or team based in another country or region, which may have lower labour costs and different expertise and capabilities.

Look for an agency with experience and expertise in your specific industry or niche and understands your target audience and business objectives.

Evaluate the agency’s communication and project management processes. Make sure that they are transparent, responsive, and proactive in their communication and have a clear process for managing projects and addressing any issues.

Consider the agency’s portfolio and reputation, as these can provide valuable insights into its capabilities and track record. Look for an agency with a strong portfolio of successful projects and positive reviews from previous clients.

Butterfly: The Leading Web Development Agency in Melbourne

Looking for a reliable and experienced web development agency to take your digital presence to the next level? Look no further than Butterfly, a reputable website development agency in Melbourne.

At Butterfly, we provide our clients with the best of all worlds: expert technical knowledge, an eye for design, and an understanding of what it takes to build a strong brand. Contact us right away to find out more about how we can improve your online visibility.

Web Development Outsourcing FAQs

The decision to outsource website development should be based on carefully evaluating the pros and cons and assessing your business needs and resources. If you are unsure whether outsourcing is the right approach for your business, it may be helpful to consult with a web development agency or professional who can provide guidance and advice tailored to your specific situation.


Outsourcing web development can be a highly effective way to achieve your website development goals. However, successful outsourcing requires careful planning, communication, and management. Here are some tips on how to outsource web development successfully:

  • Define your project requirements
  • Choose the right outsourcing partner
  • Set clear expectations
  • Establish effective communication
  • Manage the project effectively
  • Establish post-project support

Local outsourcing offers several benefits, such as similar time zones, language and cultural compatibility, and ease of communication. However, local outsourcing may be more expensive than offshore outsourcing, which may have lower labour costs. However, offshore outsourcing may also have challenges, such as language and cultural barriers, time zone differences, and quality control concerns.

Some popular offshore outsourcing destinations for web development include India, Eastern Europe, and Southeast Asia. These regions have a large pool of skilled professionals and offer competitive pricing.

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About the Author

Staff Photo Darryl Dillon-Shallard

Darryl Dillon-Shallard

With over 25 years of expertise in web development, encompassing design, software engineering, DevOps, and business management, I am passionate about collaborating with clients to deliver inventive digital solutions.