Cost of developing a website: estimates and factors [2023]

Are you wondering how much the cost of developing a website is? Whether you’re a business owner, entrepreneur, or government agency, understanding the cost of building a website is important. It often involves a lot of resources, such as time, money and expertise.

Below we explore the estimates and factors that contribute to the cost of developing a website. This will enable you to make informed decisions, how to budget for website redevelopment projects and choose the best web development services that fit your budget and requirements.

Wireframe of a website, with dark blue background, and shapes and money doodles floating around

What Are the Factors That Determine Website Development Costs?

Here are the most important factors that determine how much it will cost you if you’re planning on developing a website.

Complexity of the Website

The more complex the website, the more time it takes to develop and the higher the cost. For example, a corporate website or an e-commerce website with advanced features such as payment gateways, shopping carts, product catalogues, complex integrations, increased security and other features will require more time and expertise to build than a simple blog website.

Design and User Experience

A well-designed website that provides an excellent user experience will attract more visitors and increase conversion rates. However, high-quality website design with animations and adherence to Web Content Accessibility Guidelines (WCAG) requires more time and skill; thus, the price will be higher.


A website with high-quality content is more likely to rank in search engines and attract more visitors. Creating high-quality content takes time, and the cost of content creation is also a factor that determines the overall development cost of a website.

Integration With Third-Party Tools

Many websites require integration with third-party tools, such as customer relationship management (CRM), social media or email marketing software. Integrating these tools into a website requires additional time and expertise that can affect the overall price.

Domain and Web Hosting Services

Many websites require integration with third-party tools, such as customer relationship management (CRM), social media or email marketing software. Integrating these tools into a website requires additional time and expertise that can affect the overall price.

Maintenance and Support

Regular backups of the website and its data are necessary to ensure that the website can be stored in case of any issue or data loss. Websites are prone to security threats such as hacking, malware, and viruses. Regular security updates and vulnerability patches are necessary to keep the website secure and prevent any security breaches. The monthly or annual cost for maintenance and support should also be considered when developing a website.

Domain and Web Hosting Services

Your website's address or domain name must be unique and easily remembered. Premium domain names can be expensive, and the domain name's cost affects the project's overall cost.

The type of website hosting and support used can affect the project's price. An affordable option is shared hosting, but it may not provide sufficient resources for a website with high traffic or complex functionality. VPS hosting or dedicated hosting may be required for high-traffic websites, and they come at a higher cost.

Website Type

A custom-built website is usually designed from scratch to meet specific business needs and requirements. It is more expensive than a simple brochure website that provides basic information about a company or organisation, which requires less development time and expertise.

Developer Team Type and Location

When creating a website, a freelance developer is cheaper than an in-house and agency but they may not have the same level of expertise and resources as a design agency. You can be left in the lurch if the freelancer moves on, goes on holiday or decides not to help any more. .

Using developers in other countries can affect the website cost, but different time zones and language and culture barriers can make the process extremely difficult during the website build as well as ongoing hosting and support.

Cost of Building a Website: In-House vs Agency

The two primary options to consider when building a website are in-house or engaging with a web design agency. In-house developers are a team of software developers who work for a company or organisation and are employed full-time to develop software applications or websites for the company. Web design and development agencies specialise in creating websites, web applications and other digital solutions for clients.Website Types and Their Associated Costs

With the numerous website design options available, choosing the right type of website that suits your needs and budget is important. From landing pages to custom applications , each type of website comes with its own set of features and costs. Understanding the different types of websites and their associated price is essential for anyone who wants to have a website for their business.

What Is the Cost of Website Development for Various Types of Businesses?

The cost of website development can vary significantly based on the type and size of the business, the desired functionality and the level of customisation required. For this reason, many businesses turn to website package pricing, which can offer an affordable and efficient solution for building a professional and effective website.


In conclusion, the cost of developing a website can vary widely depending on your business’s specific needs and requirements. The factors that can impact the cost include:

  • The size and complexity of the website.
  • The level of customisation and functionality required.
  • The level of ongoing maintenance and support.
  • The choice of developer.

Additionally, various tools and services are available to help businesses manage the cost of website development, such as website builders, hosting providers and other third-party services. As a business owner, it’s important to keep in mind what to consider when developing a website to make sure you are choosing the best option for your budget and needs.


Website Development Cost Frequently Asked Questions

The cost of hiring a developer to build your website varies on their experience, location, and project complexity. Freelance web developers typically charge between $50 to $150 per hour, while web development agencies may charge anywhere from $1500 to $300 per hour or more. However, some developers may charge a fixed project fee instead of hourly rates.


You can develop a website on your own to save on costs. Various website builders, such as Wix, WordPress, and Squarespace, provide user-friendly interfaces and pre-designed templates that allow you to create and publish a website without coding skills or technical knowledge.

However, building a website on your own may require a significant amount of time, effort, and learning. Additionally, it may not always provide the same level of customisation, functionality, or design as a website built by a professional web designer. You may also need to purchase additional tools, plugins, or integrations to add the desired functionality to your website.

There can be hidden costs associated with website development. These costs may arise due to several factors, such as the complexity of the website, additional features and functionalities required, and ongoing maintenance and support. Businesses should also be aware of the hidden cost of outsourcing website development, such as lower-quality deliverables, delayed deadlines, intellectual property ownership, and data security concerns.


You can get an estimate for website development costs based on your business’s specific needs and requirements. The website development cost can vary depending on the website’s content, complexity, design, and functionality.


Investing in high-quality website development can provide several benefits for your business, including:

  • Improved brand image
  • Increased traffic and conversions
  • Enhanced user experience and a responsive design
  • Better analytics and tracking
  • Increased trust and credibility
  • Flexibility and scalability

To avoid wasting thousands of dollars, here are things that you need to consider to get the most out of your website development investment:

  • Define your needs before you start developing your website.
  • Make sure you understand the cost of website development and any additional ongoing costs such as web hosting, domain registration, and maintenance.
  • Consider your future needs and ensure the website development team can provide ongoing support and maintenance.
  • Communication is crucial throughout the development process. Ensure that the web development team is transparent, responsive, and proactive in their communication.
  • Regularly check in with the development team to ensure that there’s progress with the project.

A basic CMS based website may cost between $5,000 to $20,000 depending on the number of pages, design complexity, and functionality required. The cost may include custom design, content creation, and basic functionalities like contact forms and social media integration.


A website with a few pages may take 3-4 months to complete, while a more complex website, such as an e-commerce site or a custom web application, may take six months or more.

The website development process involves several steps: gathering requirements, creating a design, coding and development, testing, and launching. Each step may take some time, depending on the developer’s approach.

Build a High-Quality Website With Butterfly

If you want to invest in a high-quality website that reflects your business’s brand and meets your customers’ needs, look no further than Butterfly. As a leading website development agency in Melbourne, Australia, we offer comprehensive website development services tailored to your business’s needs and budget. Our experienced team of developers and designers work closely with you to meet your requirements and create a website that exceeds your expectations. Contact Butterfly today for a consultation and to learn more about our website development services.

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About the Author

Staff Photo Darryl Dillon-Shallard

Darryl Dillon-Shallard

With over 25 years of expertise in web development, encompassing design, software engineering, DevOps, and business management, I am passionate about collaborating with clients to deliver inventive digital solutions.