The Vision
Therapy Finda envisioned a website that would streamline the process of finding and connecting with therapists, offering a seamless experience for clients and practitioners alike. The key goals included:
- Creating a user-friendly and professional website that allows easy access to therapist and team listings.
- Providing a seamless experience for both clients seeking therapy services and practitioners listing their services.
- Supporting business growth by enabling an efficient pay-by-listing model.
The Process
Butterfly’s approach to developing the Therapy Finda website was a comprehensive and collaborative process, involving:
- Initial consultations: Understanding Therapy Finda’s specific needs and goals for the project.
- Design and wireframing: Creating a visual representation of the website’s structure and user interface using Figma.
- Development and integration: Building core functionalities and integrating third-party tools for enhanced features.
- Ongoing client reviews: Ensuring alignment with Therapy Finda’s vision through continuous feedback sessions.
- User Acceptance Testing (UAT): Gathering insights on usability and functionality from real users.
- Final adjustments and deployment: Refining the website based on feedback and deploying it to production with DNS configuration.
To streamline the development process and ensure efficient collaboration, the team utilised tools such as Jira, Teamwork, Slack, Google Meets, and Figma. Quality assurance was prioritised through comprehensive internal QA testing, client-conducted UAT with structured feedback via BugHerd, and multiple rounds of revisions based on identified issues.
The Outcome
The newly launched Therapy Finda website is a testament to the collaborative effort between Butterfly and the client. The project successfully delivered:
- A fully functional, user-friendly website that provides a seamless experience for both clients and therapists.
- A flexible pay-by-listing model that supports Therapy Finda’s business growth and scalability.
- Easy content and location management for the client, enabling efficient updates and control over the platform.
While specific metrics on traffic, engagement, and conversions are not yet available, the initial feedback on the website has been positive, with users praising the user interface and ease of managing listings. The new website is expected to:
- Improve efficiency in managing listings and user subscriptions as the platform grows.
- Enhance brand credibility with a professional and easy-to-use interface.
- Deliver potential cost savings through the automation of processes like renewals and notifications.
- Expand reach and strengthen market position by providing a scalable and user-friendly platform tailored to Therapy Finda’s needs.
As Therapy Finda continues to grow, their new website is poised to play a crucial role in their success, connecting more clients with therapists and facilitating a thriving allied health community.
