The vision
The vision for the website redevelopment was to create an online presence that embodied YourCH’s mission of providing progressive, inclusive, and accessible healthcare. The new website had to serve as:
- A welcoming portal: Vibrant, warm, and user-friendly, with clear navigation and engaging storytelling.
- An accessibility leader: Meeting the latest Web Content Accessibility Guidelines (WCAG), providing translation tools, adjustable font sizes, and other features that enable equitable access for users of all backgrounds and abilities.
- A functional tool: Incorporating seamless booking systems, intuitive navigation, and flexible content modules to streamline operations for both users and staff.
The process
To bring this vision to life, Butterfly worked closely with YourCH to ensure every stage of the project aligned with the organisation’s goals and values.
- Research and design
The project began with extensive user research and stakeholder feedback, ensuring that the design reflected YourCH’s values and the needs of its audiences. Figma, a collaborative design tool, served as a central hub for presenting concepts, gathering input, and fine-tuning designs.- The visual style prioritised warmth, vibrancy, and inclusivity, using colourful imagery and compelling storytelling to highlight YourCH’s community impact.
- Dynamic features, such as a flexible event calendar and a news feed integrating social media, were conceptualised to keep the website engaging and up-to-date.
- Development
The implementation phase included:- Enhancing accessibility features, such as adjustable font sizes, translation tools, and compliance with WCAG standards.
- Streamlining service navigation with a responsive design and intuitive menus that minimise clicks and maximise usability.
- Integrating interactive elements, including booking tools and dynamic calls-to-action, to encourage user engagement.
- Project management
Transparent communication and a structured escalation process were critical to maintaining alignment with YourCH’s objectives. Regular updates, combined with proactive problem-solving, ensured that the project stayed on track despite complexities.
The outcome
The new YourCH website is a testament to the organisation’s commitment to excellence, accessibility, and community care. The project achieved its goals and delivered significant results:
- A modern digital identity: The website’s vibrant, engaging design reinforced YourCH’s professional image while highlighting its grassroots values. High-quality visuals and streamlined navigation improved the overall user experience.
- Enhanced accessibility: The inclusion of WCAG-compliant features, language translation tools, and adjustable font sizes ensured that the site was accessible to users of all identities, backgrounds, and abilities.
- Improved functionality: The site offered seamless navigation, dynamic calls-to-action, and integrated booking tools, making it easier for clients to access services and for staff to manage content efficiently.
- Positive feedback: Both users and stakeholders praised the website for its fresh design, ease of use, and accessibility. Early indicators pointed to increased engagement and satisfaction, aligning perfectly with YourCH’s mission to make healthcare more accessible to all.
This transformative project not only strengthened YourCH’s digital presence but also empowered the organisation to better serve its diverse community. The new website stands as a cornerstone of YourCH’s broader strategy, reflecting its values while enabling growth and deeper community impact.
