The vision for the project
Therapy Finda’s core goal was to revolutionise how people connect with allied health services. They envisioned a website that was not just a directory, but an intuitive, professional, and comprehensive platform that would empower users to easily discover, compare, and select the best healthcare providers tailored to their unique needs.The key priorities included:
- Creating a user-friendly and professional website that allowed easy access to therapist and team listings.
- Providing a seamless experience for both clients seeking therapy services and practitioners listing their services.
- Supporting business growth by enabling an efficient pay-by-listing model with flexible pricing plans.
The process
Butterfly’s approach involved close collaboration, starting with initial consultations and translating the vision into wireframes and visual designs using Figma. The platform was built on WordPress, leveraging the power of the Directories Pro plugin and the dDoctors theme to deliver advanced directory features like robust search, multi-criteria filtering, and secure payment integration.The development journey navigated several technical and design hurdles. Notably, the team faced challenges related to the limitations of the third-party theme, which required frequent adjustments and persistent troubleshooting to achieve the client’s desired functionality. Additionally, managing the Google Maps API permissions and resolving multiple listing bugs required collaborative testing and focused effort.Throughout the process, quality assurance was prioritising through comprehensive internal testing, with the client conducting User Acceptance Testing (UAT) using BugHerd for structured, real-time feedback. This rigorous process ensured the final product was functional and aligned with Therapy Finda’s vision before deployment.
The outcome
The new Therapy Finda website is a fully functional, professional, and user-friendly platform that successfully meets the client’s initial goals.Key deliveries include:
- A seamless experience for clients searching for allied health professionals and for practitioners managing their listings.
- A flexible pay-by-listing model which provides a vital foundation for Therapy Finda’s business growth and scalability.
- Easy content and location management for the client, enabling efficient updates and control over the platform’s content.
While specific metrics on user traffic and conversions are not yet available, the initial user feedback on the interface and ease of listing management has been positive. The new website is strategically poised to:
- Improve the efficiency of managing listings and user subscriptions as the platform grows.
- Enhance brand credibility with a professional and easy-to-use interface.
- Deliver potential cost savings through the automation of processes like renewals and notifications.
- Expand reach and strengthen market position by providing a scalable platform tailored to the health services industry.
The completed platform ensures Therapy Finda is well-equipped to grow its reach and continue its mission of connecting more individuals with the allied health services they need.
